Direct marketing should be part of your fundamental marketing plan for your products/services if you wish to scale your business to its next levels. The most popular direct marketing channels are phone calls, emails, social media marketing, online display ads, and text messages. The biggest advantage of this form of marketing is that you can track its performance success and make changes to the campaign anytime.
Daniel Klibanoff – A direct marketing expert, speaks on the subject
Daniel Klibanoff is a specialist in the field of direct marketing and has 38 years of invaluable experience under his belt as a successful serial entrepreneur in Asheville, North Carolina, USA. He has owned several large, lucrative data companies and served esteemed companies like BlueCross Blue Shield, AARP, Chase Manhattan Bank, and others. Currently, he is the President and CEO of Multimedia Lists Inc, – a popular name in multi-channel audience and data solutions to advertisers across the globe.
Direct marketing helps small businesses to grow
According to him, as a small business owner, direct marketing helps you target customers directly with a personalized message. You can use any of the channels mentioned above to send a direct message to potential and present customers.
Direct marketing is different and unique from its peers because it lets you accurately track campaign results and better assess your returns on investments.
Targeting the right customers is important
If you want your direct marketing campaigns to be successful, you should target the right audience with the appropriate message. If you cannot reach out to the customer with the right messages, the results of your direct marketing campaign will be futile.
To ensure you target the right customers, you should segregate them into separate groups based on gender, age, interests, location, etc. When you have divided your targeted audience into different groups, you can create specific messages that resonate effectively with them to invoke the desired response.
Reaching out to the consumer extensively
The next step is to determine how to reach out to the targeted audience extensively with your personalized business message. You should know where your targeted audience is based, and Facebook Insights and Google Ads. When you know where your targeted customers are located, you can successfully send your business message to grab their attention.
Create a business message that is concise and clear
The diverse ways you can do the above are through ads, social media, and email marketing. Once you have gained their attention, you should ensure the business message is concise and clear. This step is important, or else you will not be able to increase lead conversions.
According to Daniel Klibanoff, there are several advantages of using channels for direct marketing. In the beginning, the efforts might look daunting; however, you can always study top business brands’ successful direct marketing campaigns to pick up their basics. For example, the California Milk Processor Board’s “Got Milk” direct marketing campaign uses many forms like events, coupons, and ads.