Success lies in the realization that good ideas can come from anyone and anywhere. Those who embrace it, succeed in achieving their goals. This applies to each and every individual’s personal and professional life. When it comes to entrepreneurship, they say, ‘If opportunity doesn’t knock, build a door.’ Public Relations is the door through which businesses can enter into a relationship with customers. Ronn Torossian saw the scope for growth in the field of Public Relations and founded 5WPR. Today, his firm has touched the heights of success and is one of the leading privately owned PR firms in America.
While leading a company, a CEO faces a lot of challenges. The major challenge that Torossian faced in the course of developing his firm was of hiring employees. Hiring the right employee plays a vital role in the growth of a company, no matter what kind of business you are in. Many a times, people make huge mistake by recruiting those whose profile look good only on paper. This is one of the major reasons that push the company to failure. Theoretical knowledge is just not enough to run a business, it needs practical skills and cultural adaptability to take the business to greater heights. It took a while for Torossian to realise this fact and conduct personality tests to analyse the future employees calibre and their motivations. Better the employees, better is the performance of the firm.
Things to Learn:
If any one in the corporate world especially in the Public Relations industry wants his/her business to grow, following are some key learnings which will make things easier:
- Hard Work: The age old saying, ‘ There is no shortcut to success.’ still stands relevant. Success comes with hard work. If one wants to succeed, he/she should be ready to work harder. Believe in yourself and you are good to go.
- Curiosity: Always be curious to learn from all sources. The thirst to learn more will pave the way to success.
- Cut your losses: Learn to let go what is no more productive for you.
- Learn from your mistakes: Mistakes may happen, but it is the way you respond to it that decides your success.
Ronn Torossian is a great inspiration in the PR industry.