WHAT TO KNOW ABOUT AFFILIATE MANAGEMENT SOFTWARE

Affiliate marketing offers an attractive potential revenue stream for many sites, but handling affiliate management manually can be tedious and labor-intensive. Fortunately, there are many useful software tools that can handle affiliate management, allowing you to focus your time and attention on the other aspects of running your business or site. If you’re in the market for affiliate management software like the Purply affiliate marketing management system, here are five key questions to ask to help you find the right solution.

What is Affiliate Management Software?

Affiliate marketing is a process in which a company pays an affiliate for bringing it customers, who then make a purchase. With the right software, businesses can easily track the performance of their affiliates, see how much they’ve made, and see which affiliates are the most successful at getting customers.

Integrating with Existing Platforms

If you already have a CRM, marketing platform, or email list then there are certain points of integration that you’ll need to account for. They may or may not be available for your affiliate management solution. Integrating with existing platforms is important so that all the data in your system can be pulled in and you can remain in contact with clients seamlessly.

Choosing the Right Tool

In the world of affiliate marketing, there are numerous different tools that can help an individual or company manage their affiliates. One of them is the Purply affiliate marketing management system. In order to choose the right tool for your business, you should keep a few things in mind. It’s important to consider where you want your affiliates to log in and what data you want them inputting (incentives, commission rates, etc.).

Hiring an ATS Expert

An ATS expert will help you develop an automated system of filtering leads and matching them with the right salesperson. They’ll be able to create a system that will allow you to send out emails in batches, request appointments from interested parties, track the hours your employees work, keep them accountable for their progress and more.

Keeping Track of Tracking Tools

Some of the most popular tracking tools for bloggers include Google Analytics, Hotjar, AWeber, SumoMe and BuzzSumo. Make sure to look for features that will make your life easier: can it track time spent on site? Does it have a built-in CRM system? Can you set up lists in advance so that the customer journey is easy and fluid?