As a general contractor, your company relies on quality lead gen for home contractors to sell services and earn revenue for all types of industries, including restoration, cleaning, remodeling, and construction. Getting quality sales leads for contractors can be a challenge, especially if you’re competing with other contractors in your service area for the same leads. You may lose a lot of quality leads to your direct competitors if your lead generation marketing is not strong enough.
If you want to attract quality lead gen for home contractors in your service area, you should develop a multi-faceted lead generation marketing campaign. If you want your business to generate a high number of quality leads, you should put your business on a lead generation website that is specifically tailored to do so. The choice of a lead generation website is important, however. Other sites are nothing more than link directories that may not even offer exclusive leads in the area where you do business. Lead generation companies build and maintain quality sites that can help you generate quality leads and measure the success of your campaign.
When did the contractor start using this service?
It is essential for contractors who work with a lead generation service to have a good sample size of leads to evaluate the quality of the service. The contractor did not get a large enough sample size to evaluate a service if he or she quit after only getting a couple of leads that didn’t lead to sales.
A good sales process is employed by the contractor.
Contractors need to make the sale. A lead generation company’s purpose is to generate quality leads for contractors. When you get referrals from other contractors, you need to take this into account, since some contractors aren’t very good at making sales. The lead generation company may not have been responsible for the contractor’s salesmanship if they received a lot of leads but were unable to sell any of them.
Is the lead generation company to blame?
When contractors are unable to convert leads or do not follow up on good leads in a timely manner, they often blame the lead generation company. The contractor is responsible for converting their leads, so you may need to inquire further if they blame the lead generation service for providing them with poor leads. Prior to taking the contractor’s complaints at face value, ask about their sales and follow-up processes.
Are they using another lead generation company?
When a contractor has bad experiences with one lead generation company, ask if they’ve worked with another. If they have had good results with another, then the first company might be the problem.