Reasons Why Ecommerce Should Focus On Translation
The increasing purchasing power and penetration of the Internet in developing countries led to the rise of the e-commerce industry. While it helps international brands grow their presence in relatively new markets, consumers find it convenient to shop anything, anytime. The concept of e-commerce is not just about maximising sales, but it is also an effective way to increase brand engagement. In doing so, e-commerce website translation plays a crucial role.
Various market reports suggest that a multilingual website results in higher sales conversion and brings in more customers. The more compelling reason why ecommerce translation is essential is that more than 80% of the world population use English as a second language. Therefore, the content on e-commerce websites needs to be translated. Here, we look at the reasons why e-commerce should focus on translation:-
- Customer Base
The language barrier could be the biggest hurdle when selling products online, and that is where translation comes effective. As stated already, providing information, such as product description and payment, return and refund policy in the regional language, increases the likelihood of a successful online purchase.
Many businesses prefer to operate from a specific jurisdiction, while others do not get a chance to expand due to financial or geographical restrictions. In situations like these, translating e-commerce websites is the only way out. It enables businesses to acquire new customers without spending huge on setting up retail stores overseas.
- Legal Complications
The diverse culture and dialect would mean differently for the words or phrases commonly used in English or any other language. Misunderstanding those could hurt the sentiments of a community and put the online retailer into legal trouble. Translation of the website content ensures that customers would infer the relevant meaning concerning a product or policy.
- Intense Competition
The potential of capturing more consumers in emerging economies makes more and more e-retailers jump into the ship with translated websites. So, it is highly desirable to have a translated version of the e-commerce website to stay in the competition or beat it for the best.
- Global Presence
Creating tailor-made content in the native language of foreign customers provides immense possibilities to build a global presence. In addition to earning loyal customers and building trust by supporting different languages, ecommerce translation acts as a medium to grow brand awareness across the borders.
Translating an e-commerce website can have many advantages for retailers. Today, customers spend more time shopping online and are more likely to make purchases from the websites that provide them with what they want. And the native language can be a thin line between confirmed or abandoned purchases. The reasons mentioned above are sufficient to understand the significance of translation for e-commerce.